Explore the Subculture Paradise: Shimokitazawa
A Haven for Vintage Fashion and Unique Finds
If you’re a fashion-forward individual seeking to express your unique style and stand out from the crowd, then Shimokitazawa is a must-visit destination in Tokyo. Known as the birthplace of subculture and vintage clothing, this vibrant neighborhood offers a plethora of second-hand clothing stores and antique shops, catering to all budgets.
Immerse yourself in the treasure hunt as you browse through the diverse selection of items, ranging from affordable gems to high-end pieces. While understanding Japanese opens up even more opportunities, Shimokitazawa is not just about shopping. It boasts numerous theaters, music live houses, and independent bookstores, adding an artistic flair to the area.
Unlike the lively atmosphere of Harajuku, Shimokitazawa exudes a distinct vibe, resembling the American Village in Osaka. Here, Japanese youth break free from societal constraints, embracing their individuality and declaring their freedom. So, unleash your creativity and soak in the rebellious spirit of Shimokitazawa, where vintage fashion and subculture intertwine.
Read More: Best Tokyo Hidden Gems: Explore the Local Side of Tokyo by Venturing into Alleys
How to Get to Shimokitazawa?
To reach the vibrant neighborhood of Shimokitazawa, you can conveniently take either the Odakyu Line or the Keio Inokashira Line.
If you’re departing from Shinjuku Station, the Odakyu Line offers a direct route, taking you to Shimokitazawa in just 7 minutes. This option is ideal for travelers starting their journey from Shinjuku, one of Tokyo’s bustling hubs.
On the other hand, if you’re coming from Shibuya, the Keio Inokashira Line will take you to Shimokitazawa Station. This scenic route not only connects you to Shimokitazawa but also offers attractions along the way, such as a quick 3-minute train ride to Shibuya or a 14-minute journey to the vibrant Kichijoji district. These nearby destinations can be visited together, enhancing your overall experience.
New Exit at Shimokitazawa Station
- Odakyu East Exit, Odakyu Central Exit, Keio Line Central Exit: Former North Exit, gathering place for vintage clothing, sundries, and small shops
- Odakyu Southwest Exit, Keio Line Central Exit: Former South Exit, mainly life drugstores and Japanese-style girls’ clothing stores, also with many unique bookstores
Shimokitazawa 1st Street
The former Shimokitazawa Kitaguchi shopping district is now easily accessible by walking from the station to Chuo Exit. “Shimokitazawa Ichiban Street” is composed of many streets and alleys, with cute grocery stores and unique vintage clothing stores hidden in the alleys. Walking casually through the alleys and discovering favorite shops is Flo’s favorite way to enter Shimokitazawa.
Cute furniture and home decor stores, as well as antique shops, are not limited to Japanese style. The shop owners source treasures from all over the world to sell, making it a place where both trendy men and women and lovers of knick-knacks can be influenced by the atmosphere here.
This is a country-style home decor store that Piaor loves very much.
“FLIPPER’S Pancake,” a popular queueing pancake shop in Taiwan, has returned to its roots in Japan and become a favorite Instagram check-in spot for young people. Don’t miss out if you love sweet souffle pancakes!
Shimokitazawa is also a trendy area like Harajuku. You can see what is popular in Japan by visiting Shimokitazawa. For example, in 2018, the pearl milk tea trend swept Japan and the world, and of course, Shimokitazawa was not left out. These shops also follow the popular IG check-in trend, and when the trend passes, they will change again.
Détour à Bleuet is also a very lively grocery store.
ANTIQUE LIFE JIN
- Address: 2-30-8 Kitazawa, Setagaya-ku, Tokyo
- Business hours: 12:00~20:00
If you like original jewelry and antique home decorations, we recommend visiting the grocery store “ANTIQUE LIFE JIN” to find treasures. This home decoration store has been standing in Shimokitazawa for decades, offering a variety of hats, porcelain, antique wooden furniture, antique home decorations, traditional decorative items, and daily necessities. The prices are quite affordable.
Flamingo Shimokitazawa Store
- Address: 1F, Lisabil, 2-25-12 Kitazawa, Setagaya-ku, Tokyo
- Business hours: 12:00~21:00 (11:00~21:00 on weekends)
If you’re looking for vintage clothing, there are plenty of options in Shimokitazawa. FLAMINGO has a more American casual style, with most of their products imported from the US and prices starting at around 3,000 yen.
In addition to shopping, Shimokitazawa has been famous for theaters, galleries, and live houses since the 1970s. Here, you can enjoy art films by young directors at “Shimokitazawa Tollywood,” and appreciate modern Japanese paintings at “GALLERY HANA Shimokitazawa.” The “Honda Theater” is also a place where young actors can make their debut and provides a stage for young people in Japan who aspire to be actors. It’s also a place where many artists have made their debut!
reload
Once you step out of the east exit of Shimokitazawa Station, take a leisurely stroll northward along the vibrant “Shimokitazawa Line Street” that runs parallel to the Odakyu Line. In just 5 minutes, you’ll arrive at a one-of-a-kind commercial facility known as “reload.”
Unlike the conventional stores found in towering buildings, reload offers a refreshing twist with its collection of independent shops nestled on lower floors. Here, you’ll encounter a fascinating “individual store street” that exudes a distinct charm. With approximately 23 stores to explore, there’s an abundance of hidden gems awaiting your discovery.
Step into “OGAWA COFFEE LABORATORY” from Kyoto, where you can savor exceptional coffee brewed with precision and expertise. Immerse yourself in the unique fusion of a curry restaurant and art gallery at “SANZOU TOKYO.” “DESK LABO” awaits with its array of stationery and miscellaneous goods, perfect for finding that special item to brighten your day. And don’t miss the “APFR TOKYO Direct Store,” featuring the renowned Japanese fragrance brand APOTHEKE FRAGRANCE, which has captured the hearts of Tokyo’s young population.
As you wander through this charming facility, adorned with lush trees, flowers, and plants, you’ll find yourself immersed in a serene oasis. “reload” is an ideal spot to unwind and relax during your weekends in Tokyo. Whether you’re seeking unique treasures, a tranquil atmosphere, or simply a moment of respite, this hidden gem in Shimokitazawa has it all.
Read More: Reload: The Vibrant Buzz of Shimokitazawa’s Cultural Hub
South of Shimokitazawa station
The former Shimokitazawa Station South Exit is now accessible through the Odakyu Higashi Exit, Odakyu Southwest Exit, and Keio Line Central Exit. However, the shopping street has not been renamed and you can still see the sign for “Shimokitazawa South Exit Shopping Street”. This area has a different feel compared to the North Exit and is more like other shopping areas in Japan. If you’re looking for daily necessities, cosmetics, or accessories, this is the place to go.
Vintage shops.
Shimokitazawa is known for its soup curry, and “ポニピリカ” is a famous restaurant in the alleys. If you don’t want a full meal, the curry specialty shop “Tenmaya” not only sells curry dishes, but also has takeaway curry bread, which are both good choices.
If you understand Japanese, one of the biggest features of Shimokitazawa is that there are many bookstores here, such as “Hon-ya B&B” where you can drink beer, and independent bookstores that invite contemporary writers to give lectures from time to time. If you’re interested, why not spend a leisurely afternoon in Shimokitazawa?
BONUS TRACK
Let’s embark on a delightful stroll from the southwest exit of Shimokitazawa Station, heading south along the vibrant Odakyu Line until we reach Setagaya-Daita Station. Along this lively route, you’ll be greeted by a myriad of unique restaurants, charming shops, and shared workspaces that line the pedestrian walkways.
Amidst this bustling atmosphere, an enchanting destination awaits: Bonus Track. This captivating hub revolves around local community and culture, bringing together 13 distinctive shops to create a lively and creative village. Step inside and immerse yourself in the vibrant energy as you engage in meaningful conversations with the shop owners, gaining insights into their creative concepts and inspirations.
If you’re in need of some fresh air, take a seat outside in the inviting plaza and bask in the warm embrace of the sun. Every nook and cranny of Bonus Track is adorned with creativity and vitality, fostering an environment that is bound to ignite your imagination and inspire you throughout the weekend.
Experience the charm of Shimo-Kitazawa’s new district! Immerse in the Culture of Shimokitazawa’s BONUS TRACK: A Creative Haven
Indulge in the Magic of Totoro Cream Puffs
Indulge in the famous Totoro cream puffs at Shiro-Hige’s Cream Puff Factory, the only officially recognized Studio Ghibli dessert shop in the world. Founded by Hayao Miyazaki’s sister, this small cafe-restaurant-boutique is nestled in a tranquil residential area, just a short walk from Shimokitazawa station. Savor their delightful treats, including the iconic Totoro cream puffs, available for both takeaway and dine-in options.
Read More: Shirohige’s Cream Puff Factory- The Only Official Totoro Bakery Cafe
Recommended Tourist Attractions Along the Keio Inokashira Line
【Morning】Ghibli Museum, Mitaka – A glimpse into the creative process of Hayao Miyazaki → 【Afternoon】Kichijoji – Affordable drugstore shopping → 【Evening】Shimokitazawa – Strolling around → Shibuya
The Keio Inokashira Line, which runs through Shimokitazawa Station, allows you to explore Shibuya, Shimokitazawa, Kichijoji, and the Ghibli Museum. I recommend choosing two places you like and planning a one-day trip!
Recommended Tourist Attractions Along the Odakyu Line with Subway Connections
【Morning】Shinjuku Station → Shimokitazawa →【Afternoon】Gotokuji Temple → Setagaya Line Tram →【Evening】Shibuya, SHIBUYA SKY 360-degree Open-air Observation Deck
You can also take the Odakyu Line from Shinjuku Station to Shimokitazawa, where you can visit the birthplace of the adorable waving lucky cats, the Gotokuji Temple. Then, take a ride on the rare Tokyo streetcar, the Setagaya Line Tram, and explore the local attractions along the way to experience the charming residential areas of Tokyo.
Everything You Need to Know about Tokyo
Explore more of our adventures around Tokyo:
- Guide: A Comprehensive Tokyo Travel Guide
- Attractions: Best Places to Visit in Tokyo
- Food: Ultimate Tokyo Food Guide
- Hotel: Where to stay in Tokyo
- Tokyo Disneyland Planning Guide
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