Join me on a journey to Shimokitazawa, a neighborhood that has undergone a remarkable transformation since the 2019 Shimokitazawa City Project. Among the newly emerging cultural and artistic spots, one place stands out as the hottest destination: Reload. This exciting hub opened its doors in June 2021, captivating visitors with its diverse range of stores that exude unique personalities. Since the post-epidemic era, young people from all corners of Tokyo have been flocking to this vibrant location. Don’t miss the chance to experience the buzz firsthand – let’s embark on an exploration of Reload together and dive into the enchanting world of Shimokitazawa!
Read More: Discover Tokyo’s Newest Attractions: A Guide to the Best Brand New Spots
How to Get to Reload?
- Address: 3-19-20 Kitazawa, Setagaya-ku, Tokyo
- Business Hours: 11:00~20:00 (Each store has different business hours, please refer to the official website for the time)
- Official Website
In 2013, the railway undergrounding project was conducted from Shibuya-Takadanobaba Station to Setagaya-Daita Station on the Odakyu Line, and the area vacated by the undergrounding was redeveloped by Odakyu Electric Railway into a 1.7 km long “Kabukicho Line Street”. “Reload” is located at the northern end of this Kabukicho Line Street, and it is a 5-minute walk from Shibuya-Takadanobaba Station on the Odakyu Line.
Explore the Allure of Shimo-Kitazawa’s North Line Road Street at BONUS TRACK Also!
Introduction to reload
The compound mall “reload” has many new concept personality stores, including “SANZOU TOKYO” which combines a curry restaurant and gallery, Japanese tea specialty store “Chaen Daisan” by Japanese famous tea master Jyudan, high protein powder drink food store “FLUX CAFE”, European and American selection vintage store “CYAN -vintage&used-“, and glasses specialty store with a hundred years of history, etc. In Kitazawa, representing culture: vintage, curry, bookstores, none of them is missing.
reload Positive is “ENTRANCE HALL”, an open space for pop-up stores and corporate events.
Compared to the traditional model of merchants in the same building, “reload” has only two floors. The building is built along the narrow line of the former railway, so the stores are scattered in one space after another. Each one is an independent store, and it feels more like walking on a street than a commercial facility.
The path next to the reload is planted with many trees, flowers and plants, and it is also the filming location of the Japanese drama “Silent”.
OGAWA COFFEE LABORATORY
One of the popular coffee shops, “OGAWA COFFEE LABORATORY” from Kyoto, is reload.
APFR東京
Japanese fragrance brand APOTHEKE FRAGRANCE’s “APFR TOKYO” flagship store has also attracted many customers.
Universal Bakes and Cafe
100% Vegan Bakes and Cafe “Universal Bakes and Cafe”.
Have a Good Day Tomorrow
You can eat tofu pudding, dumplings, and mapo rice dishes at the vegetarian restaurant “Tomorrow Will Be Good”.
MUSTARD™ HOTEL SHIMOKITAZAWA
Go to the end of reload, it is the “MUSTARD™ HOTEL SHIMOKITAZAWA” created by Japanese first-class architect Nobuhiro Obori, its feature is that there is a vinyl record player in each room.
【Reload Café】The Mosque Coffee
Nearby reload, there is The Mosque Coffee where you can enjoy delicious Turkish coffee.
Read More: Unveiling the Best of Shimokitazawa: A Comprehensive Travel Guide to Tokyo’s Hippest Neighborhood
Everything You Need to Know about Tokyo
Explore more of our adventures around Tokyo:
- Guide: A Comprehensive Tokyo Travel Guide
- Attractions: Best Places to Visit in Tokyo
- Food: Ultimate Tokyo Food Guide
- Hotel: Where to stay in Tokyo
- Tokyo Disneyland Planning Guide
Simplify Your Tokyo Trip